The Alliance for Sustainable Building Products (ASBP) has launched ‘Reuse Now’, the campaign which calls for urgent action for a circular economy approach in the construction sector.

The campaign builds upon the ASBP-led DISRUPT project, which is exploring the innovative reuse of structural steel in construction through the creation and adoption of new circular business models.



Project partners and supporters include reuse stalwarts Cleveland Steel & Tubes Ltd, global construction specialist ISG, National Federation of Demolition Contractors, international property business Grosvenor and is supported by Reusefully Ltd.

Around 60 million tonnes of construction and demolition waste is created annually in the UK. Whilst much of this is recovered and recycled, but only a small percentage is reused even though reuse sits at the top of the waste hierarchy.

Material reuse can substantially reduce the need for new products, and their associated embodied carbon emissions. Estimates suggest that 22.3 MtCO2e of GHG emissions could be saved over 9 years by increasing our reuse of construction products.